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  • 12 December 2017

    Tobacco: is plain packaging an effective deterrence?

    Rumours about possible calls to introduce plain packaging in the food and drinks industry has turned  attention towards their actual efficacy in deterring consumption of certain products.

  • 10 August 2017

    A cable for juicy connections

    Finding a "catchy" brand name can cause a lot of headache for manufacturers. Usually all interesting nouns are already taken by competitors, and the less interesting just do not sound...