Market Intelligence Presentations
Here you will find presentations, panel discussions and key note addresses delivered by Packaging industry experts. Each presentation in this area has been carefully selected to provide you with the information and intelligence that is shaping the future of the packaging market. |
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Click on a presentation below to begin downloading| Presentation: | The New Role of Packaging in Global Marketing and Brand Development | |
| Speaker: | Terry Levin, Creative Director %ff The Shelf Marketing | |
| Summary: | How has packaging become a primary element of brand globalisation? | |
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| Presentation: | Brand Enhancement through Smart and Intelligent Packaging | |
| Speaker: | Dr. Paul Butler, Smart Packaging Consultant and Department of Materials University of Oxford | |
| Summary: | What is the current commercial status of smart packaging features? | |
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| Presentation: | Global Brand Abuse; Scale, Evolution, Future | |
| Speaker: | Darren Pogoda, Counsel International Anit-Counterfeiting Coalition (IACC) | |
| Summary: | As brand abuse becomes a greater issue, Tim Trainer assesses the current situation, looking at how widespread the problem is, quantifying... | |
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- Brand Owner Case Study: Optimising Brand and Product Shelf Impact through Packaging - The High Concept Luxury Product Market
Gary Korba, Vice President, Creative Global Packaging, Estee Lauder - Smart and Intelligent Packaging in 2005: [R]Evolution on a Global Scale
Dr. Paul Butler, Smart Packaging Consultant and Department of Materials, University of Oxford - Brand Owner Case Study: Incorporating Packaging as a Key Component of Branding Strategies
Mike Rose, Director of Technical Services, The Edrington Group - Brand Owner Case Study: A Brand Owner's Perspective On Counterfeiting and International Intellectual Property Crimes
Tom Fadrhonc, Director, Brand Protection EMEA, Nike - Brand Owner Case Study: Effective Brand Security Strategy: Assessing the Problem before Applying the Technology
Jim Kennedy, Global Brand Protection Manager, Procter & Gamble - Brand Owner Case Study: Packaging Innovation, Key Success for Nestlé Brands
Philippe Roulet, Head of Global Packaging Materials and Training, Nestlé - Brand Owner Case Study: FMCG and Smart Security Packaging - Can Cost-Effective Technology Solutions be found for Low Cost Products?
Sander Bakker, Brand Integrity Manager, Sara Lee/DE International - Emerging Packaging Design Disciplines - Affective Design (Kansei Engineering) - Lessons from the Japanese Market
Jim Rait, Consultant Director, IC Pod - RFID Update - Assessing Available Applications for Today's Issues
Martin Swerdlow, CEO, IPI - Transferring Cross Sector Technology and Market Insights to Elevate Brands
Paul Earnshaw, Product and Process Engineering Practice, PA Consulting - Printed Electronics: The Latest Breakthroughs and Innovations for Low Cost Security Applications
Wolfgang Mildner, Managing Director, PolyIC
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