CharBrand is one of the UK's leading brand design and product conception companies for the retail market.
CharBrand understands consumer markets, trends and buyer behaviour. It inter-relates with client marketing campaigns and designs highly innovative brand, product positioning and packaging solutions. It is strategic in its ability to re-position companies and brands.
CharBrand can conduct the market research necessary to understand consumer needs and is competent in strategic marketing and brand positioning.
Using advanced global new product development (NPD) data, CharBrand can spot trends and conceive new products which it then takes to the market. Brand owners benefit from CharBrand bringing product ideas to their NPD teams. With the research already carried out and trends spotted early, time to market is reduced and CharBrand’s clients can steal a march on their competitors.
Brand owners are increasingly leveraging their brands and extending them in to new areas. Cadbury's Biscuits, Caramel, Crunchie, etc., are excellent models of extending the brand and leveraging the popularity of existing lines. CharBrand is well placed to assist in this model.
CharBrand's primary added value is derived from its 30 years' experience in the retail market with an array of market-leading products that are in store now at Tesco, ASDA, Waitrose and a range of specialist retail outlets. CharBrand designs with sustainability in mind, whether this is in board, plastics or film.
Justin Kempson, CharBrand's account director, says: "Premium products are showing market-leading growth. Even in these austere times, consumers are still trading up. Both Sainsbury's and Asda have expanded and revamped the packaging of their Taste The Difference and Extra Special ranges with tremendous success. Look at the consistent success of Gu; it commands a high price because it has never compromised on either the quality of its product or on the premium packaging it uses."
Justin believes that packaging sells your product: "Packaging has a number of roles to play. It is there to protect and preserve the product. However, its primary purpose is to grab the attention of the consumer and well-designed packaging will ensure your product is the one chosen."
CharBrand's secondary value comes from spotting the gap in the market between design and manufacturing; designers don't manufacture and manufacturers tend not to design effectively. However, CharBrand can do both by producing innovative design that can be directly manufactured and by producing or sourcing the product itself.
With many brand owners looking at their supply chain, CharBrand is well placed to look at new and innovative transit packaging. Again, the ethos is sustainability. CharBrand is currently developing an exciting new concept which is produced from recycled material, is reusable and at end of its life is recyclable.
CharBrand has experience of working with brand owners to help them reduce their carbon footprint. With the increasing emphasis on corporate responsibility, CharBrand understands the need for cost savings as well as the benefits to be gained from caring for the environment.