The issue has been giving sleepless nights to brands owners. The fall out can be colossal. Brands cannot afford to let go their hard earned reputation down the drain.
The panic buttons have been pressed. Yes. We are talking about the modern day enemy – ‘counterfeiting’, that has left brands more vulnerable and perplexed than ever.
According to a recent research report by a leading brand management consultancy, counterfeiting now costs more than 2% of the global economic output that works out to around $1.8tn a year. The dark underbelly of counterfeiting is expanding by over 15% every year, which is alarming. Consumer goods account for over 46% of the counterfeiting trade.
India’s largest global flexible packaging solution company Uflex has been relentlessly working over the last two decades to develop brand protection and anti-counterfeiting solutions that prevent lookalikes from eroding brand equity of its clients. Company’s brand protection solutions have created quite a stir in the market with more and more brands now opting for them.
The growing demand is evident at DRUPA with prospective customers making a beeline at the Uflex pavilion to understand the wide range of solutions that can save their brands from being duplicated.
Waging a full blown war against counterfeiting, Uflex has exhibited the most contemporary brand protection solutions at its pavilion at DRUPA. There is a tremendously encouraging response for:
- UV Process Manufactured Fresnel, Diffractive, Holographic and Hybrid (Combination) lens embossed films
- Holographic Thermal Lamination Film
- Stamping Foils
Packaging films combining prismatic (Fresnel) structures with holographic patterns in customised designs and shapes yield the most creative packaging film options. Packaging designers integrate the dynamic 3D lensing and holographic effects of Uflex film to enhance the look and salability of the final package. With the help of latest re-combiners, Uflex is able to make masters with customised pattern designs.
Holographic thermal lamination films are available in Polyethylene Terephthalate (PET) and Bi-axially Oriented Poly Propylene (BOPP) variants in generalised and customised designs. Ease of lamination on paper board makes thermal films very unique as this film does not leave spots on the substrate, which otherwise are distinctly visible in the dry lamination process.
Uflex is a market leader in producing metallic/ holographic stamping foils that are widely used for printing, packaging and textile industry enhancing visual appeal and offering superior brand protection at the same time. Uflex has developed stamping foils formulations that ensure high degree of consistency and reliability. These foils are available in silver, gold and a variety of metallic hues. With a right blend of creative expertise, infrastructure and technical capabilities Uflex delivers foils with superior shine, brilliance and durable impression.
Strong R&D quotient coupled up with extensive market knowledge and feedback received from clients enables Uflex deliver high-quality foils adhering to international standards. The flexible packaging major has the required capabilities to meet critical requirements in terms of substrate application, designs and colour matching. Colours can be really tricky and the pantones often do not work out as prescribed by the customers. Uflex has the skills, capabilities and experience to match the exact pantone and render foils completely in line with the requirements of the customers.
Also on display at DRUPA are different types of Holograms {analogue 2D/3D conventional, Dot matrix (up to 24,000dpi); non-diffractive Litho (up to 120,000dpi) and E-Beam}; Unigrams; Latentograms; Wide Web Holographic Films {Soft embossing films, Hard embossing films, UV embossing films, High Refractive Index films, Windows/ Demetalised and Lens films}.
A lot of customers at DRUPA are also expressing keen interest in Holographic Pouches, Holographic Strips, Holographic Scratch, Holographic Wads, Holographic Shrink Sleeves; Labeling solutions using foils, Fresnel lens and holographic effects {Printed Labels, Tamper Evident Security Labels, Anti-counterfeit Labels, Bar-Code Labels, Scratch Labels, Thermal Transfer Labels, Serial Number Labels, Holographic Labels}; Hot and Cold Stamping Foils and OEKOTEX Certified Textile Value Addition Products {Sequins Film, Hot Melt Film, Holographic Glitter Film} etc.
Mr Ashok Chaturvedi, chairman and managing director, Uflex Limited who is currently with his team at DRUPA said: "Being a first generation entrepreneur I can completely understand the hard work and toil that goes into building a brand. It is absolutely important to protect the image and equity of brands from being counterfeited.
"With the advent of technology, the counterfeiters are also leaving no stone unturned to ‘Make The Fake’. Uflex’s principle of innovation to create value added differentiation is truly demonstrated by its technologically superior anti-counterfeiting solutions. I am glad by the response that we have been getting for our brand protection solutions."
Uflex is in Hall No. 15 at Stand No. C 51 from 31 May to 10 June 2016.