Personalised luxury items have been around for quite a while, however personalisation is...
- Personalised food and drink gift packaging on the rise
- Tobacco: is plain packaging an effective deterrence?
- RPC offers new multilayer pot for Le Petit Basque dessert
- Sidel collaborates in development of Coca-Cola’s new spiral design for Fanta bottles
- RPC introduces new spoon-in-lid solution for dairy products
Personalised food and drink gift packaging on the rise
Personalised luxury items have been around for quite a while, however personalisation is now gaining ground in food and drink as well.
Tobacco: is plain packaging an effective deterrence?
Rumours about possible calls to introduce plain packaging in the food and drinks industry has turned attention towards their actual efficacy in deterring consumption of certain products.
Packaging innovation spotlight: stain remover pops up to save the day
Dealing with stains when on the go can be extremely frustrating as there are very few truly convenient and effective solutions available to consumers.
Unique shapes and bright colours are key to shareable packaging
As visually-driven social platforms such as Instagram and Snapchat become more prominent, consumers are increasingly at the forefront of the visual presentation of products, given their constant picture-sharing online.
Fighting the fakes: utilising technology within the supply chain
Counterfeit cosmetics and fragrances not only result in significant economic loss to the industry, but they also pose a considerable risk to consumer health. Sonia Sharma finds out more.
On-shelf appeal: driving anticipation through premium packaging
Luxury products, such as high-end personal care items, rely on stand-out packs to entice the consumer. Eloise McLennan explores how premium packaging can drive anticipation around luxury product offerings and deliver an enhanced consumer experience.
Overpacked: unnecessary packaging in e-commerce
With online shopping becoming an essential for many consumers, retailers have been scrutinised over the amount of unnecessary packaging they use for their online orders. With figures showing that 40% of online shoppers are being sent deliveries with packaging that is too big for what they ordered, Callum Tyndall explores the issue.
October’s top news stories: Graphic Packaging and IP form new $6bn company, aluminium is world’s most recycled drinks packaging
A new analysis by Resource Recycling Systems (RRS) found that aluminium beverage cans are the most recycled drinks packaging in the world, Graphic Packaging and International Paper’s (IP) North America Consumer Packaging business partnered to create a new $6bn paper-based packaging company. Packaging-gateway.com wraps up key headlines from October.
Packaging the departed: using cardboard to develop sustainable coffins
What happens when one of Europe’s leading packaging specialists is tasked with solving the problem of rising funeral costs in a world with a rapidly expanding population? The answer - cardboard coffins.
Sensory engagement: tapping into the market
To entice consumers, brands use many tactics on their product packs. Personalisation is one area that has been fully tapped into, however there are other avenues which engage the senses. Joe Baker analyses how brands are using sensory elements to enhance their packaging.
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