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Latest Content

Overpacked: unnecessary packaging in e-commerce

With online shopping becoming an essential for many consumers, retailers have been scrutinised over the amount of unnecessary packaging they use for their online orders. With figures showing that 40% of online shoppers are being sent deliveries with packaging that is too big for what they ordered, Callum Tyndall explores the issue.

Sensory engagement: tapping into the market

To entice consumers, brands use many tactics on their product packs. Personalisation is one area that has been fully tapped into, however there are other avenues which engage the senses. Joe Baker analyses how brands are using sensory elements to enhance their packaging.

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