Anti-Counterfeiting and Traceability Solutions for Packaging
Fight Counterfeiting by Allowing Consumers to Spot Fake Products Through SmartphonesArjo Solutions
The development of new smartphone technologies offers brands the opportunity to fight counterfeiting more efficiently and drive competitive differentiation by turning their products into smart assets.
This paper examines the process of placing the consumer as one of the key actors against illicit trade and creating new business intelligence capabilities for brands.
Product counterfeiting is a global and worrying plague that continues to grow year after year.
According to an OECD study published in 2016, counterfeiting could have cost $461bn worldwide in 2013 (2.5% of international trade this year), the equivalent of Ireland and the Czech Republic's GDP together.
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