Inside Packaging Magazine: Issue 27

In the latest issue of Inside Packaging we explore innovation in bubble wrap, learn more about the Millennials, examine the importance of aesthetics, and much more


Inside Packaging is now free for the iPad. Download our app from Newsstand to read the latest issue and browse our back issues for free.

IP 1603

In the latest issue of Inside Packaging we break down the subject of biopolymers with the Sustainable Packaging Coalition to clarify what can and cannot be recycled.

Also, we explore how Flexible packaging is set to expand across the market, as well as the role that Millennials are playing in the development of experiential packaging. We also speak to packaging developer Addmaster to find out how scented packaging is helping companies stand out from the crowd and take a look at the importance of aesthetics in packaging design.

Moreover, learn how experts in the packaging sector are using smart labels to add value to products and find out how innovation has kept bubble wrap at the top of its packaging game.

Read the issue for free on your iPad through our app, or if you're on a desktop computer you can also read it in our web viewer.

In This Issue

Putting the 'Pop' in Packaging
The unrelenting rise of e-commerce and a new age of global trading are pushing supply chains to improve their efficiencies. As online retailers seek to out-run the competition themselves, they are turning to their logistics operations to give them the edge. Mirella Andriano finds out.
Click here to read more

The Smell of Success
From Pina Colada to lemon, scented packaging is helping companies make their products stand out from the crowd. Eloise McLennan talks to the pioneers behind Scentmaster technology to find out more about this innovative area
Click here to read more

Appealing Aesthetics
Besides functional features, Europe's beverage brands are adding value through aesthetics. Lynda Searby finds out how this is achieved through various finishes and special effects, from tactile ink to embossing, high definition printing and printed can ends
Click here to read more

Feeling Flexible
Flexible packaging is set to take over the world, as more than half of the global food market will use it by 2018. Ceri Jones explores this ever-growing demand for flexible
Click here to read more

A Positive Label
What role does labelling play in the packaging industry, and what trends and opportunities are being noticed by key players? Emma-Jane Batey speaks to industry experts to understand how brand owners can maximise the potential of this flexible, cost-effective addition.
Click here to read more

Generation Y
Millennials are set to dominate the consumer population over the coming decades. How will this cohort affect the packaging industry? Eloise McLennan profiles this sector to find out more
Click here to read more

Consumer Confusion
One of plastic's greatest features is its transparency; its clarity allows a product to be clearly shown and displayed. However, for some consumers, biopolymers can be a confusing subject. Rosemary Han from the Sustainable Packaging Coalition finds out more
Click here to read more

Next Issue: May 2016

As we gear up for one of the largest packaging events in Europe, Inside Packaging will be rounding up the best ideas from Packaging Innovations 2016 which will be held in Birmingham, UK.

We also find out more about the Tetra Rex - a renewable packaging made from FSC-certified wood fibres, as well as investigating the skill shortage in the aerosol industry.

Moreover, we look at Pantone's colour of 2016 - Rose Quartz and Serenity - and the impact it could have on beauty packaging, explore the issue of excessive packaging and consumer demands, in addition to learning how design agency Equator have created a new strategy for pet food.

Digital magazine FAQ

You can read Inside Packaging for free on the iPad. Download our app from Newsstand to read the latest issue and browse the back issues in our archive. Sign up for a free subscription in the app and never miss a new issue.

You can also continue to read the desktop version for free on our web viewer. (Browser compatibility: The web viewer works in the latest two version of Chrome, Firefox and Safari, as well as in Internet Explorer 9 and 10. Some features may not be compatible with older browser versions.)