Inside Packaging Magazine: Issue 28

In the latest issue of Inside Packaging we wrap up the highlights of this year's Packaging Innovations event in Birmingham and learn about Tetra Pak's new renewable packaging offering,


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Inside Packaging Magazine: Issue 30

In the latest issue of Inside Packaging we examine the skills shortage in the aerosol industry and the British Aerosol Manufacturers' Association practical 'toolkit' for sustainability.

Also we take a look at how the Pantone Color Institute's colour of 2016 - Rose Quartz and Serenity is influencing decisions across creative industries, and explore the issue of excessive packaging and consumer demand.

Moreover we learn how design agency Equator created a new strategy for premium pet food.

Read the issue for free on your iPad through our app, or if you're on a desktop computer you can also read it in our web viewer.

In This Issue

Packaging Innovations Event Round Up
Inside Packaging rounds up the best ideas from the 2016 Packaging Innovations exhibition in Birmingham, UK.
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The Tetra Rex
The renewable packaging solution from Tetra Pak - the Tetra Rex Bio-based - is aiming to evolve food standards in the industry. Sonia Sharma visited the headquarters in Sweden to find out more.
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The Future of Aerosols
With a skills shortage in the aerosol industry and worrying concerns over sustainability issues, The British Aerosol Manufacturers' Association has completed a practical 'toolkit' for sustainability. Frances Marcellin finds out more.
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Colour Trends
Harmony and tranquillity underpin Pantone's Color of the Year 2016, but how has this filtered through to packaging design? Ceri Jones speaks to Echo Brand Design's Maren Steffens about colour trends.
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A Clear Aim
With the EU weighing in on the UK recycling efforts Joanne Moss asks, is reusing in the supply chain the answer to the UK's recycling question in 2016?
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Man's Best Friend
Food and treats for cats and dogs are worth £1.6bn, with premium products showing the strongest growth. Design agency Equator has created a premium design and brand identity for 'Mill Stream Farm' products. Eloise McLennan talks to the team to find out more.
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Next Issue: June 2016

Furniture giant IKEA is looking into switching to mushroom-based packaging as part of its push for sustainability. We take a look at the process of turning mushrooms into flat packs.

We also find out how brands are targeting consumers with mobile-engaged packaging, explore how the travel retail market is influencing design considerations and learn more about the progress of the zero-waste movement.

Plus, we look at how consumer neuroscience can help to optimise packaging design, and investigate the environmental costs behind the growing trend towards convenience packaging.

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