Inside Packaging Magazine: Issue 34

In this issue of Inside Packaging we look at track and trace technology, smart solutions and much more.


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Inside Packaging May 2017

In this issue of Inside Packaging we take a look at clean labels as experts believe that the trend will continue to spread throughout the supply chain.

We also examine the new initiatives of in-store recycling, find out more about brand interactivity and analyse reclose systems on flexible solutions.

Plus, we learn more about the world’s first ever face-swappable bottle, investigate how smaller suppliers can improve their relationships with customers and round up the best ideas from Packaging Innovations 2017.

Read the issue for free on your iPad through our app, or if you're on a desktop computer you can also read it in our web viewer.

In this issue

Clean Labels
The health and wellness trend has had a large effect on the packaging industry. Sarah Power finds out what ‘clean label’ means and whether companies are embracing it.
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In-Store Recycling
Recent public concern about the recyclability of coffee cups has forced the industry to do more to tackle the waste problem. Katie Woodward finds out more about some of the latest in-store recycling schemes.
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Brand Interactivity
Previously just an inert delivery medium, packaging is rapidly becoming an active component of a product, enabling firms to engage with customers and monitor the integrity of their wares. Barry Mansfield looks at how the latest developments in ‘smart’ technology are being applied in the beverage sector.
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Flexible Solutions
With a large percentage of flexible solutions now incorporating reclose systems, the industry needs to question if the current products meet consumer expectations. Andy Singh finds out more.
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Sharing Experiences
For big name brands, promotional campaigns are a significant feature of drinks marketing, but now some brands are expanding their strategy to involve consumers. Eloise McLennan examines how packaging can be used to drive consumer engagement.
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Larger Players
Packaging is one of the world’s most lucrative and competitive industries, primarily driven by big market players with a level of customer reach and influence that is difficult to beat. Paul Black, CEO at sales-i, discusses how smaller suppliers can compete with the big players.
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Packaging Innovations 2017
The Packaging Innovations forum returned to the Birmingham NEC on 1-2 March, with many exhibitors hoping to showcase the next big trend. Ceri Jones rounds up the event.
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Next issue preview

Iconic packaging provides consumers with a multidimensional experience of a brand, and it is imperative for companies to keep their audience engaged. We find out more about product design for retail success.

In the next issue of Inside Packaging we take a look paper solutions in the fragrance industry, analyse the way sharing packs are impacting customers and learn more about what brands are doing to accommodate the needs of the older generation.

Plus, we examine the challenges of ecommerce, as well as looking at new initiatives in combating food waste.

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