Personal Care / Cosmetics - Page 1
Stay up to date with the latest Personal Care / Cosmetics updates from the global packaging industryLatest Personal Care / Cosmetics Update
Plain and Simple Improving the sustainability of cosmetics packaging means different things to different companies. For some, it requires major investment in new materials and innovative packaging designs....
The Power of Teamwork Regardless of the state of the economy, brand owners and their packaging partners are under pressure to deliver better solutions to market quicker than ever. Leading companies have shown that...
Catch the Eye Visual and emotional impact with the consumer is crucial for any company supplying innovative products. Beiersdorf reveals the packaging strategy for brands such as Nivea, Labello and...
A Smaller Footprint Andrew Jenkins describes the Boots journey to towards low-carbon shampoo. Beyond just recycling some bottles, he explains, the retailer wants to transform its production...
Great Strides in Sustainability UK high street giant Boots believes that greener business is better business. Chief executive Richard Baker explains how it is making serious headway in its efforts to reduce its impact on the...
Global Concern Building a reputation for environmental and social responsibility is the only way to attract new customers. This is true in the West as well as in emerging economies. Unilever CEO Patrick...
Cosmetics Copycats Cash In Manufacturers are acutely aware of the threat posed by counterfeit cosmetics to brand value and consumer safety. However, according to Euromonitor International, premium brands are also...
What is a Megabrand? Consolidating products under a single brand can be beneficial to manufacturers, giving them more focus. Many are using this to help them enter new markets based on their strength and...
Cosmetics and the Chinese Gold Rush In China, brand awareness in the cosmetics sectors is causing western companies to scramble for a slice of this valuable market. Ursula Horne, Euromonitor,...
WPO promotes packaging The packaging markets are constantly in flux, what with new technology, demographics and international development. Dr Carl Olsmats, general secretary of the World Packaging Organisation...
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