Brand Security - Page 1
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Smoked Out - Plain Cigarette Packaging News that Australia will ban colour cigarette packaging in 2012 has rocked segments of the industry. With Canada and the UK now considering similar bans, Elisabeth Fischer asks what the...
Phoney War Not-for-profit organisations such as the UK-based Anti-Counterfeiting Group are leading the fight against the growing global threat of intellectual property crime by uniting rights holders,...
Brand Building Gains PACE Arena International’s Packaging and Converting Executive Forum is just around the corner. Natalie Coomber looks at how the firms involved in last year’s event have built their brands over the...
A Different Strategy The economic recession has forced many companies to change their way of working. Procter & Gamble's Connect + Develop strategy provides opportunities for companies to work together to...
Not Just a Pretty Face: Cosmopak's Winning Formula By pushing new concepts into the cosmetic packaging space, Cosmopak has gained a reputation as a leading innovator. Natalie Coomber talks with the firm's chief executive about the importance...
Packaging Service Providers See Fresh Competition Packaging manufacturers need to save energy, create efficiencies and reduce costs. Natalie Coomber looks at how this is sparking fresh...
Packaging Feels the Squeeze Higher fundamentals and slowing demand are causing packaging firms to feel the pinch. Gavin Knight...
Identity Theft The only way to protect a brand's identity is to take a holistic approach throughout the entire supply chain. Procter & Gamble's Paul Fox explains...
Unmask the Fakes The fight against counterfeit drug sales comes up against many obstacles. One of the most frustrating is a lack of political will to crack down on the culprits. Andrew Jackson, Novartis, tells...
Guessing game From airline parts to pharmaceuticals, brands are under attack from counterfeiters. Yet no one knows the true extent of the problem and no fool-proof solution has been found. Only a...
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