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Latest Brand Security Update

Pulling off a packaging redesign: learning from Innocent and Tropicana 13 May, 2013 Brands are refreshing their designs more than ever before, but in today's market very few actually pull it off. Gina Baksa looks at packaging re-designs that have worked and finds out how to... > read more

Plain cigarette design – anti-packaging takes centre stage 17 April, 2013 Australia's Government-commissioned plain tobacco packaging recently became an unlikely nominee for an international design prize by the London Design Museum. It didn't win the April 2013...

Luxury packaging: beauty and the brand 31 October, 2012 The luxury goods market has weathered the downturn's storm, but in a post-recession world it's important to convey quality without breaking the bank. Chris Lo discusses beauty, budget and...

The best anti-counterfeit packaging innovations 28 September, 2012 The pharmaceutical industry is facing constant challenges from competitors who market counterfeit or fake goods. Efforts to protect patients from the possible adverse, and sometimes lethal,...

Plain cigarette packaging laws - how is the industry preparing? 15 August, 2012 News that Australia will go ahead with a ban on colour cigarette packaging has rocked segments of the industry. With Canada and the UK now considering similar bans, Elisabeth Fischer asks what...

Packaging designed to impress 28 November, 2011 Beyond protecting a product, packaging today shapes brands like no other marketing tool. Elisabeth Fischer speaks to Scott Lucas, executive director of Interbrand's Cincinnati office, about...

Phoney War 08 April, 2010 Not-for-profit organisations such as the UK-based Anti-Counterfeiting Group are leading the fight against the growing global threat of intellectual property crime by uniting rights holders,...

Brand Building Gains PACE 26 January, 2010 Arena International’s Packaging and Converting Executive Forum is just around the corner. Natalie Coomber looks at how the firms involved in last year’s event have built their brands over the...

A Different Strategy 06 October, 2009 The economic recession has forced many companies to change their way of working. Procter & Gamble's Connect + Develop strategy provides opportunities for companies to work together to...

Not Just a Pretty Face: Cosmopak's Winning Formula 13 March, 2009 By pushing new concepts into the cosmetic packaging space, Cosmopak has gained a reputation as a leading innovator. Natalie Coomber talks with the firm's chief executive about the importance...

Packaging Service Providers See Fresh Competition 06 November, 2008 Packaging manufacturers need to save energy, create efficiencies and reduce costs. Natalie Coomber looks at how this is sparking fresh...

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