Brand Security - Page 1
Stay up to date with the latest Brand Security updates from the global packaging industryLatest Brand Security Update
Plain cigarette design – anti-packaging takes centre stage Australia's Government-commissioned plain tobacco packaging recently became an unlikely nominee for an international design prize by the London Design Museum. It didn't win the April 2013...
Luxury packaging: beauty and the brand The luxury goods market has weathered the downturn's storm, but in a post-recession world it's important to convey quality without breaking the bank. Chris Lo discusses beauty, budget and...
The best anti-counterfeit packaging innovations The pharmaceutical industry is facing constant challenges from competitors who market counterfeit or fake goods. Efforts to protect patients from the possible adverse, and sometimes lethal,...
Plain cigarette packaging laws - how is the industry preparing? News that Australia will go ahead with a ban on colour cigarette packaging has rocked segments of the industry. With Canada and the UK now considering similar bans, Elisabeth Fischer asks what...
Packaging designed to impress Beyond protecting a product, packaging today shapes brands like no other marketing tool. Elisabeth Fischer speaks to Scott Lucas, executive director of Interbrand's Cincinnati office, about...
Phoney War Not-for-profit organisations such as the UK-based Anti-Counterfeiting Group are leading the fight against the growing global threat of intellectual property crime by uniting rights holders,...
Brand Building Gains PACE Arena International’s Packaging and Converting Executive Forum is just around the corner. Natalie Coomber looks at how the firms involved in last year’s event have built their brands over the...
A Different Strategy The economic recession has forced many companies to change their way of working. Procter & Gamble's Connect + Develop strategy provides opportunities for companies to work together to...
Not Just a Pretty Face: Cosmopak's Winning Formula By pushing new concepts into the cosmetic packaging space, Cosmopak has gained a reputation as a leading innovator. Natalie Coomber talks with the firm's chief executive about the importance...
Packaging Service Providers See Fresh Competition Packaging manufacturers need to save energy, create efficiencies and reduce costs. Natalie Coomber looks at how this is sparking fresh...
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