Brand Security - Page 2
Stay up to date with the latest Brand Security updates from the global packaging industryGuessing game From airline parts to pharmaceuticals, brands are under attack from counterfeiters. Yet no one knows the true extent of the problem and no fool-proof solution has been found. Only a...
Fakes Target Top Brands Counterfeiters target brands in practically all sectors of the economy, with luxury goods particularly vulnerable. Brand owners can fight back provided they analyse the problem correctly and...
Holographics to the Rescue Counterfeit packaging, often concealing an inferior product, is a growing problem across all industries. Global sales and marketing manager Robert McConnachie reveals how new holographic...
A Brands Manifesto Brands are very valuable to the UK economy and more needs to be done by the government to protect them. Ruth Orchard, Anti-Counterfeiting Group, and John Noble, British Brands Group, explain...
Nestle’s Brand Identity: Packaging a Punch Brand identity and packaging are intrinsically linked, but even iconic designs sometimes need updating to match the needs of the market. PCI talks to Philippe Roulet, head of packaging for...
Combating Counterfeiters The amount of fake drugs is increasing, as the opportunity for financial gain blinds some to the consequences for patient...
Intelligent Design The possibilities that smart packaging offers are vast and unpredictable. Dr Peter Harrop of IDTechEx runs through some of the exciting and impressive technologies available to the packaging...
Counterfeit: Stemming The Tide The proliferation of counterfeit goods around the world in the last few years has forced producers to change how they do things. Timothy Trainer of the Global Intellectual Property Strategy...
Intelligent packaging excites consumers The potential benefits of RFID are still to be fully understood by both manufacturers and consumers. Some industry practitioners sit down to discuss the future direction of...
Diminishing the Risks of Counterfeit Drugs For the first time in over a decade, counterfeit medicines have been discovered in the UK supply chain. Julian Mount, senior director, head of European trade, Pfizer, reflects on the safety...
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