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Consumers Choose Sustainable Packaging

30 April 2010

Getting packaging right can help convince a cynical consumer that a product's ethical claims are real, according to new research from Datamonitor.

Global consumers are more conscious about the protection of the environment than they have been in the past when it comes to issues such as grocery packaging, according to new research.

According to the research, consumers have begun seeking recyclable and sustainable packaging to help combat climate change.

About 57% of the surveyed consumers thought it was important to buy ethical or socially responsible products, while 42% reported altering their habits to do so.

The report said consumers focus on packaging as part of their purchase decisions, changing their buying habits to include products with reduced packaging.

Sustainable packaging is something that can be physically substantiated, rather than supported by a stamp or logo, which can draw considerable skepticism, the report said.