Cambridge Consultants develops new smart packaging for pharmaceutical market


Global product design and development firm Cambridge Consultants has developed a new smart packaging concept, AudioPack, for the pharmaceutical sector.

Designed as an alternative to traditional leaflets, AudioPack provides instructions for using medicine with audio messages that are triggered by touch-sensitive paper packaging.

Using AudioPack, patients are expected to be able to overcome their initial fears of starting a new treatment or medication.

Cambridge Consultants senior industrial designer Adam Haynes said: “From our extensive interviews with patients learning to use various medical devices with packaging and instruction leaflets, we know that traditional instructions can be difficult to read and learn from – often, a patient doesn’t even know where to start.

“Our deep expertise in industrial design and human factors gives us the perfect insight to create a packaging system that is more intuitive and much less intimidating for patients.

“Our goal with AudioPack is to transform medical treatment through user-friendly, approachable design."

“Our goal with AudioPack is to transform medical treatment through user-friendly, approachable design – ultimately improving effectiveness and benefiting the whole healthcare ecosystem.”

AudioPack is equipped with a character named Ana, who provides step-by-step audio instructions to the patients on how to use their new medical device.

The new packaging can be used by patients with cognitive issues caused by their disease, and is expected to help reduce clinical expenses.

In addition, AudioPack can be used as a training tool for healthcare staff.


Image: AudioPack has been developed as an alternative to traditional instruction leaflets. Photo: courtesy of Cambridge Consultants Ltd & Cambridge Consultants.