StandUpPouches and Avery to deliver online custom labels for CPG brands


ABC Packaging Direct’s StandUpPouches division has entered a partnership with Avery Product’s online printing service Avery WePrint that will allow emerging CPG brands to order custom-designed labels for their flexible packaging.

Avery WePrint marketing director Jeff Herz said: “We are thrilled to work with StandUpPouches.net to provide emerging CPG businesses with an easy solution to get premium printed labels to go with their stock packaging.

“Together, we are able to offer a short-run packaging solution that can be done efficiently and cost-effectively online.”

The partnership is also expected to allow CPG businesses and graphic designers to customise high-quality labels for product packaging and facilitate product promotions through the online channel.

"Together, we are able to offer a short-run packaging solution that can be done efficiently and cost-effectively online."

Customers can upload their individual artwork or designs using the free software available on the Avery website without any extra charges.

Companies can utilise plain stand-up pouches with an applied label to develop the brand image before upgrading to custom-printed packaging.

StandUpPouches provides flexible retail packaging solutions to multiple brands via its website.

The company previously announced a programme to help manufacturers redesign their packaging to comply with the new Nutrition Facts label requirements introduced by the Food and Drug Administration (FDA).