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INTELLIGENCE KIT

INTRODUCTION	BENEFITS
DISTRIBUTION	CONTACT DETAILS AND INFORMATION

The Intelligence Kit is a unique way of getting your packaging products in front of the very people you are trying to reach: senior packaging buyers from the world's leading food and beverage brand owners.

Just 20 key food and beverage packaging manufacturers, converters and suppliers will be selected to include a sample of their product in this unique product box.

The Intelligence Kit will then be distributed to a highly targeted list of food and beverage packaging professionals representing global brand owners selected from the PCI database, totalling nearly 2,000 decision-makers.

The Intelligence Kit will be received by senior packaging professionals within major international food and beverage organisations across the globe. These will include:

• Heads of packaging
• VP / directors of packaging
• VP / directors of innovation
• VP / directors of packaging development
• Heads of purchasing
• VP / directors of packaging technology
• Technical directors

Among the 2,000 different brand owner organisations across the globe taking advantage of The Intelligence Kit will be:

• Pepsi
• Nestle
• General Mills
• Unilever
• Anheuser-Busch
• Starbucks
• Coca-Cola
• Burger King
• Sara Lee
• Kraft

Food and beverage specific - The Intelligence Kit is the only food and beverage-specific sample box in the world. It is designed to give packaging manufacturers the opportunity to target packaging professionals specifically in the food and beverage industry.

Your product delivered into the hands of your customers - through The Intelligence Kit, you are effectively handing a client a sample of the quality products you are producing, giving your company a distinct advantage over the competition.

Bespoke appeal - due to the large number of brand owners that will be sent The Intelligence Kit, you can be assured that you are reaching a vast proportion of your target market through a unique campaign. Get your foot in the door by giving each brand owner your packaging sample.

Supplier catalogue - The Intelligence Kit supplier catalogue, gives you further opportunity to promote your organisation, as well as your own brand, in handy guide.

Highly targeted audience - it's one thing to approach a large multinational brand with a view to supplying its packaging, but being able to target the right person is a completely different matter. Through The Intelligence Kit, we're doing the hard work for you, targeting the decision-makers in every organisation and ensuring your product is seen by them.

Global distribution - by using The Intelligence Kit you have the opportunity to get your product into the global marketplace.

Release date of The Intelligence Kit

The Intelligence Kit is due for release in June 2008, just after the new financial year has begun. The deadline for inclusion within the kit is Friday 28th March 2008.

What about my samples?

Each supplier will be required to supply 2,100 samples. Distribution details will be given directly to you.

Contact

If you would like more information about The Intelligence Kit, or any SPG Media Plc services, contact our team today.

The Intelligence Kit Team:
Tel: +44 (0) 20 7915 9697
Tel: +44 (0) 20 7915 9716
Email: marketing@spgmedia.com

Copyright 2008 SPG Media Limited a subsidiary of SPG Media Group PLC