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  1. 2006
  2. August

Month: August 2006

What is a Megabrand?

What is a Megabrand?

Consolidating products under a single brand can be beneficial to manufacturers, giving them more focus. Many are using this to…

By cmsadmin
A Brands Manifesto

A Brands Manifesto

Brands are very valuable to the UK economy and more needs to be done by the government to protect them.…

By cmsadmin
Bottling Success

Bottling Success

The Coca-Cola Company has been restructuring its value chain and launching new brands. CEO E Neville Isdell told the World…

By cmsadmin
Cosmetics Copycats Cash In

Cosmetics Copycats Cash In

Manufacturers are acutely aware of the threat posed by counterfeit cosmetics to brand value and consumer safety. However, according to…

By cmsadmin
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