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March 9, 2018updated 15 Mar 2018 3:39pm

Inside Packaging: Issue 39

In this issue: How does packaging design impact healthcare, innovation within caps and closures and much more

By Susanne Hauner

In this issue of Inside Packaging we look at the importance of design within the healthcare and pharmaceutical sectors, as well as looking at different pack formats such as tubes, jars and compacts within the beauty industry.

We also discover more about a new bottle that is made from ocean plastic and look at the way labels could be influencing consumer purchasing decisions.

Finally, we analyse the way the industry has capitalised on smaller sizes to adhere to strict aviation legislation and find out more about caps and closures for different market sectors.

Read the issue for free on your digital device, or if you’re on a desktop computer you can also read it in our web viewer.

In this issue

A Crucial Role: Packaging Design within Healthcare Packaging design must be carefully considered across many industries, says Alan Davies, global design manager at Essentra. Take the pharmaceutical and healthcare sectors, where packaging is crucial because consumers are patients who need medication. Click here to read more.

Staying Power: Different Pack Formats Different pack formats such as tubes, jars and bottles are used within cosmetics. However compact packaging holds an iconic and classic status within the industry. Sonia Sharma finds out more about this format, as well as decoration techniques, mechanisms and new technology. Click here to read more.

Ocean Plastic: The Initiative Behind the Bottle Last year, Procter & Gamble launched the Fairy Ocean plastic bottle, made from 10% ocean plastic and 90% post-consumer recycled plastic. Katie Woodward finds out more about the initiative behind the bottle and how the industry is addressing ocean pollution. Click here to read more.

Persuasive Labels: How to Ignite Consumer Loyalty A new psychological study from Avery UK reveals the extent to which product labels and label design can increase sales and even ignite consumer loyalty. Callum Tyndall finds out more about the study and how product labels could influence consumer behaviour. Click here to read more.

No Restrictions: Capitalising on Miniature Products The booming travel-size products industry shows no sign of slowing down, so it makes perfect sense that brands of all shapes and sizes are offering their best-selling, sweet-smelling goods to travellers. Emma-Jane Batey reports. Click here to read more.

Uncorking Innovation: Caps and Closures Caps and closures have come a long way from the generic screw tops and crowns used to seal and protect products in the past. Nowadays, they fulfill a variety of functions, playing a vital role in driving visual appeal, brand differentiation and enhancing convenience and ease-of-use. Eloise McLennan finds out more about caps and closures for different market sectors. Click here to read more.

Next issue preview

In the next issue of Inside Packaging we look at smart and interactive pack solutions, as well as learning how product sourcing and ethical principles can boost the credibility of brands.

We also round up the best ideas from Packaging Innovations 2018, discover more about the bottles and jars pack format and find out how more companies are vowing to go plastic free in the future.

Finally, we analyse the microbead ban and how the tiny pieces of plastic can substantially impact marine life.

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