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March 2, 2015

On the Move: A new delivery system for the on-the-go consumer

As our lifestyles become more active and hectic, new delivery systems and packaging are needed to consume food and drink on the move. Sonia Sharma finds out more about this trend

By Sonia Sharma

Issue 17

Catering to the needs of a consumer that has a busier and faster paced life in comparison to the slower pace of life previous generations were used too can pose a challenge. For food and drinks manufacturers the rise of the on-the-go customer means that innovative trends are shaping the future of packaging.

To produce new solutions that adhere to all of the requirements, manufacturers are increasingly taking sustainability measures into consideration to ensure that their packaging is eco-friendly. This can be seen in biodegradable materials, reusable alternatives or products that take up less surface area.

The SmartPack from Dolphin Water is one company who have decided to take the sustainable, portable and safety issues from consumers on board to form a water container that is automatically resealed, making it a reliable method of keeping the product free from contamination.

With a tagline of The Dolphin SmartPack being "keeps you going", it’s easy to see why this product has soared for athletes during exercise.

Hyperactive culture: catering to on-the-go needs

Along with the emerging on-the-go customer comes a set of on-the-go needs. New delivery systems and food packaging are essential for this consumer to multitask, save valuable time and keep themselves healthy. Re-sealable pouches for cold drinks, such as water, will always be popular in the market, particularly for those who are constantly on the move.

Portability in this energetic era is of the upmost importance and a product that is streamlined and takes up minimal space is a large factor. Business development manager at Dolphin, Stefanie Pooyé, says: "European sport events, and especially running events, are increasing in popularity every year. People are becoming more health conscious and feel the need to be active. With an active lifestyle comes the importance of hydration.

"The Dolphin SmartPack is a refreshing new product to quench your thirst on the go. With the portable grab pack, people are guaranteed safe drinking water with the perfect amount to quench your thirst on the go."

The appeal of the Dolphin SmartPack is evident for those on the move. Pooyé says: "The Dolphin SmartPack is a 250ml water pouch. Best described as a portable grab pack it offers a refreshing new way to enjoy water on the go.

"The Dolphin SmartPack guarantees easy drinking by its unique non-spill closure. To drink, people have to gently squeeze the water pouch. After a sip, the pouch will automatically seal without spilling water."

Smart ideas: a revolutionary lightweight drinking concept

This revolutionary way of drinking water has an intricate system behind it. Pooyé explains: "With the Dolphin SmartPack, brings a package to the market that would be perfect to quench your thirst during exercise.

"A new smart drinking concept, that was lightweight, easy to hold and easy to drink. Based on these criteria, we introduced the Dolphin SmartPack.

She continues: "A totally new design that changed the way we consume water on the go and during exercise. With its unique non-spill closure, now consumers are able to hold the package during exercise, without spilling water.

"Easy drinking is guaranteed, by gently squeezing the pouch. After a good sip, the package will automatically seal without spilling water."

Aside from the clever packaging, the materials are also 100% recyclable and make the production line sustainable.

"The Dolphin SmartPack is made of multilayer film," says Pooyé. "With its unique packaging method and materials, it’s leading the way in eco-friendly water consumption. This results in 82% less plastic and 90% less landfill (compared to equivalent PET bottle)."

The production line is also simply maintained. Explaining the process Pooyé adds: "For the Dolphin SmartPack a new machine was developed that could fill the water pouches at the water source."

The benefits for on-the-go consumers are vast, but the SmartPack’s other attractive qualities, such as its sustainability, are also major selling points.

"Because of its unique non-spill closure, the Dolphin SmartPack is perfect to quench your thirst on the go or during exercise," explains Pooyé. "Easy drinking is guaranteed by gently squeezing the pouch. After a sip, the SmartPack will automatically seal without spilling."

Getting physical: introducing the new system to music and sporting events

As many of us have increased our physical activity levels as health awareness rises, the Dolphin SmartPack is still constantly expanding after nearly a decade.

"The Dolphin SmartPack was introduced seven years ago in the Netherlands," says Pooyé. "It was commended in the 2009 beverage innovation awards as the best carton or pouch. Successful introductions took place during main music and sports events in the Netherlands."

Speaking of taking the brand to a global level, she states: "In 2010, the product was launched in the UK market and used during marathon running events. After seven years, we are still expanding, by introducing the Dolphin SmartPack in the European running market."

After a successful launch the product has become a necessity in marathons and other running events.

"The Dolphin SmartPack is the perfect product to quench your thirst during exercise," Pooyé. "That is why we especially have been introducing the Dolphin SmartPack during running marathon events in the Netherlands and the United Kingdom."

It appears that the grab pack will continue to go from strength to strength. "In the United Kingdom, the SmartPack has become a great success," says Pooyé. "After only four years, over 15 main running events in the UK are using our Dolphin SmartPack yearly.

"We are the official water supplier of, among others, the Brighton Marathon, the Greater Manchester Marathon, the Marathon of the North and the Cambridge Half Marathon."

She continues: "In the European market, we still see that many events are still using cups and plastic PET-bottles. The Dolphin SmartPack has proven to be the perfect alternative to take an event to a higher level."

Safe, sustainable and easily portable, the Dolphin SmartPack really has stuck to its motto of keeping the consumer going.

Follow Sonia Sharma on Google+

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