Take a Fresh Look at Natureflex

Innovia Films will be showcasing its full range of NatureFlex™, one of the market leading biodegradable and compostable flexible packaging materials, at Bioplastics in Packaging – Interpack 2008.

“Consumers are becoming increasingly concerned about the perceived environmental impact of packaging. Sustainability is a key business objective for many organisations and employing packaging with verifiable eco-credentials is seen as a vital part of that strategy. By exhibiting at Bioplastics in Packaging – Interpack 2008, we will remind existing and new customers about the benefits that the full NatureFlex range can bring to their packaging message” said David Beeby, Innovia Films’ Chief Executive.

The first NatureFlex films (NP and NE families) were launched in January 2003. In 2006 the launch of two new grades NVS (semi-permeable flow-wrap film for chilled food applications) and NM (metallised film aimed primarily at twistwrapping applications) took place. In 2007 NVL and NVLW (clear and white films for label applications) were launched.

At Bioplastics in Packaging – Interpack 2008, Innovia Films will be launching a new grade of NatureFlex film, NVR. NatureFlex NVR has been specifically formulated to offer enhanced print and conversion receptivity and has an intermediate moisture barrier with heat-sealability on both sides. Target applications for NVR include bakery, confectionery, pasta, pulses and rice.

NatureFlex films are biodegradable, based on renewable wood pulp sourced from managed plantations and are certified as compostable. In addition to industrial composting, the product has also reached the standard required for soil, home composting and will biodegrade in a waste water environment.

NatureFlex films are stiffer and more oriented than many bio-polymers currently on the market which makes them ideal for use in standard flow-wrap and form-fill-seal equipment for food packaging. Glossy and transparent, they are also static-free for easy handling.

By adding specially formulated surface layers, Innovia Films is able to control the moisture permeability of these films to produce material suitable across a whole range of applications including confectionery, bakery goods, fresh produce, household products and personal care items. They offer natural and organic product manufacturers the ability to align their packaging message with the spirit of their product marketing.

Innovia Films is committed to maximising the development potential of its NatureFlex range, by combining the fruits of ongoing development work of its raw-material suppliers with Innovia’s own R&D and production know-how.

Key priorities for the short term include the development of lidding-films designed to provide a peel-seal to a wide range of biodegradable and conventional rigid packaging solutions.

A Life Cycle Assessment for NatureFlex coated films was carried out during 2007 which enabled Innovia Films to quantify the environmental impact of the product from ‘cradle-to-gate’. Significant improvements in energy efficiency and waste reduction through enhanced process technology have been made and these improvements will continue in the future. However, any manufacturing process will inevitably have an environmental impact and involvement in carbon reduction schemes allows Innovia Films to offset the overall effect of NatureFlex production and ensure that coated NatureFlex films are CarbonZero at the point of despatch.

Working with a leading carbon services company, co2balance, who provide carbon reduction schemes both locally and globally, Innovia Films has planted 3,000 trees at Sand Martin Wood, Faugh, Cumbria, UK. The forest is directly owned and managed by co2balance, which will ensure that it is properly maintained into the future.

Come and take a fresh look at NatureFlex.

We are exhibiting at Bioplastics in Packaging – Interpack 2008 at Düsseldorf Messe, Hall 7a, Stand E15 from April 24-30.

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