Innovia Films’ biodegradable and compostable flexible material, NatureFlex™, has been chosen for a new range of organic, mostly raw nutrition bars produced in the USA.
Based in San Diego, California, the GoodOnYa concept was founded by former Olympic athlete Kris Fillat. It began first with the GoodOnYa deli, offering an alternative to the everyday breakfast and lunch with an emphasis on locally produced and organic items. The GoodOnYa bar is a natural extension of this philosophy, where every ingredient is carefully chosen for its nutritional value while considering the health of the environment.
Outlining why the GoodOnYa bar selected NatureFlex, Kris said, “NatureFlex is certified biodegradable and compostable and comes from a sustainable source of wood. We are the first company in the world to use this for a bar wrapper. It is cutting edge eco-packaging, which is shiny and looks great. This is the change our earth desperately needs.”
NatureFlex films are cellulose-based, derived from renewable wood pulp and certified to meet both the European EN13432 and American ASTM D6400 standards for compostable packaging. The wood-pulp is sourced from managed plantations from referenced suppliers operating good forestry principals (FSC or equivalent). NatureFlex films typically have a renewable biobased content of some 95% by weight of material.
NatureFlex was an obvious solution for the packaging as the film begins life as a natural product – wood – and breaks down in a home compost bin (or industrial compost environment) within a matter of weeks. It also offers advantages for packing and converting such as inherent deadfold and anti-static properties, high gloss and transparency, resistance to grease and oil, good barrier to gases and aromas, and a wide heat-seal range.
The final packaging structure for the product is made from metallised NatureFlex NM laminated to high gloss transparent NatureFlex NVS film. NatureFlex NM is a unique cellulose-based film, manufactured from renewable wood pulp and metallised in-house. It is the only metallised biodegradable film suitable for home composting because the level of metal is so small – less than 0.02% – which slows the film’s biodegradation by a matter of days but does not interfere with its biodegradability in any other way. Modified coatings ensure excellent metal lay-down and adhesion providing a very high moisture barrier with a transmission rate of less than 10g/m²/day (38°C, 90% RH). It is this high barrier that keeps the GoodOnYa bars in premium condition.
“NatureFlex films offer many advantages,” says Roslyn Smith, Innovia Films’ sales and marketing manager, packaging and industrials – Americas. “They are not only biodegradable and compostable for those packer processors keen to use sustainable packaging but also have a technical performance second to none. Congratulations to GoodOnYa bar for their vision, passion and drive to align their packaging message with the spirit of their product marketing, by providing caring consumers with a biodegradable, naturally-based packaging material.”