Natureflex Gains Seal Of Approval From Leading UK Consumer Body

Innovia Films’ compostable cellulose-based packaging film, NatureFlex™, has been put to the test by the UK’s leading consumer body and passed with flying colours.

In the May edition of Which? Gardening magazine, five compostable materials used in supermarket packaging were tested using a home compost bin in the usual way, by being filled with garden waste and turned at two and four month intervals. Observations were recorded as to how well each item composted. NatureFlex was judged to have performed “brilliantly” and was described as “very impressive – the material completely breaks down in just a few weeks”.

Which? is the largest consumer body in the UK, with more than 650,000 members. It is completely independent, with no owners, shareholders or government departments to answer to. With more than 50 years’ experience Which? has consumer interests at heart and campaigns to protect consumer rights, review products and offer impartial advice on a wealth of subjects.

Which? decided to test compostable packaging materials to see if they would break down easily in a home compost bin. NatureFlex packs tested by Which? included those used for supermarket fresh produce and a cereal bag. The latter is a lamination of NatureFlex and another compostable material, Mater-Bi®. At the end of the two-month testing period the fresh produce packs had completely broken down and there were only minute pieces of the cereal bag remaining.

Andy Sweetman, global marketing manager of sustainable technologies for Innovia Films said: “We are absolutely delighted that our NatureFlex film has been recognised by the UK’s leading consumer body. NatureFlex was in fact the first packaging film to achieve the OK compost home certification standard and this independent testing carried out by Which? completely supports all our claims.”

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