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  1. Innovia Films
2 November 2009

Gourmet Canadian Pasta Opts For Sustainable NatureFlex Packaging Film

A Canadian company, Nature’s Farm™, has chosen sustainable and compostable NatureFlex™ from Innovia Films to wrap its range of gourmet pasta products.

Founded in 1987 in Steinbach, Manitoba, Nature’s Farm is a family-owned business with a poultry operation producing eggs. In 1993, after several years of careful research and some time as a “designer-egg” wholesaler, they introduced Nature’s Pasta™, which now appears on the menus of some of North America’s best eating establishments.

The farm’s fresh free-range eggs (from hens fed an all-natural vegetarian diet) go through a stringent quality inspection before being shipped to the nearby pasta-making facility.

Strict adherence to old-world, small-batch production methods has created gourmet pasta that is setting new standards in taste, texture, and quality. The products are packed in-house on a Bosch Terra 25 VFFS machine set up to run at 15ppm.

According to company founder, Hermann Grauer, NatureFlex is an ideal packaging choice. He said: “We are committed to ecological sustainability and stewardship. NatureFlex is fully sustainable, lessens environmental impact and has fitted into our production line process with only minimal adjustment required.

“The reaction of our customers to the packaging has also been very positive and enthusiastic.”

NatureFlex was an obvious solution for the packaging as the film begins life as a natural product, wood, and breaks down at the end of its lifecycle in a home compost bin (or industrial compost environment) within a matter of weeks.

NatureFlex films are certified to meet both American ASTM D6400 and European EN13432 standards for compostable packaging. The wood-pulp is sourced from managed plantations from referenced suppliers operating good forestry principals (FSC or equivalent). NatureFlex films typically have a renewable biobased content of 95% by weight of material.

“NatureFlex is a very versatile product,” said Christopher Tom, Innovia Films’ account executive, Canada.

“It is non oil-based and offers a technical performance second to none including good moisture barrier, excellent aroma barrier, deadfold and anti-static properties, high gloss and transparency, resistance to grease and oil and a wide heat-seal range.

“We are delighted to support Nature’s Farm by providing packaging that aligns with their environmentally and socially responsible values.”

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