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  1. Innovia Films
10 March 2011

BOPP Label Films Reduce Pack Weight and Waste

Innovia Films, the world leading, innovative producer of speciality BOPP and cellulose substrates for a variety of labelling techniques, has launched a new range of films suitable for linerless label applications, Rayoface™ NB.

Working in partnership with leading machine and technology supplier Ravenwood Packaging, the new Rayoface NB films have been developed for use on Ravenwood’s range of Nobac linerless label applicators.

Richard Southward, Innovia Films’ product manager – labels, commented: “Rayoface NB films provide the linerless label market with a choice of solutions to minimise packaging waste, drive process efficiencies and create sustainable value through the supply chain.”

Rayoface NB films are available in both white and transparent grades and in thicknesses of 92µm (suitable for replacing carton board sleeves) and 60µm (for conventional pressure sensitive and wraparound label replacement). When converted into linerless labels, Rayoface NB films can be used by retailers on lidded food trays for meat and fish product packs. As the label is applied directly to the pack, a reduction of over 30% to the labelling waste and weight can be achieved.

Based in Bury St Edmunds, Suffolk, Ravenwood Packaging sells and services a range of Nobac linerless labelling systems and associated packaging machinery. Paul Beamish, Founder of Ravenwood Packaging, said: “We have used Innovia Films’ substrates on our machines for over five years and the development of the Rayoface NB range is another example of how we have worked together to respond to our customers’ needs in the fast changing label industry.”

Ravenwood Packaging is exhibiting at Pro2Pac, 13-16 March at ExCeL in London on stand A62.

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