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  1. Innovia Films
7 June 2011

NatureFlex Film Blossoms into Flower Bulb Packaging

Innovia Films’ transparent, compostable cellulose-based material, NatureFlex™ NVS, has been chosen by a consortium of three Dutch exporters, to pack their range of flower bulbs.

This pouch pack is a tri-part lamination construction of NatureFlex NVS to paper and PLA and was developed by Assen-based converters Hapece Flexible Packaging. Managing director of Hapece, Marius Draayer, commented: “Our customers were looking for an attractive, quality pack which was eco-friendly, innovative and would ensure the contents were clearly visible. From a converter’s point of view, the addition of NatureFlex NVS to this application has also ensured that the pack can stand upright due to the deadfold properties and stiffness it provides.”

The three Dutch exporters who have joined forces on this project are Florex, Kapiteyn and Mantel Holland. They have set up a sub-brand for this range, We Pack Nature, which is underpinned by the old Dutch saying ‘A better environment begins at home’.

“NatureFlex ticks many boxes for both converters and brand-owners,” explained Alexander van’t Riet, Innovia Films’ global sales and marketing director. “It offers not only compostability from a renewable resource but also great technical performance. Innovia Films is delighted to have worked closely with Hapece Flexible Packaging in developing this pack and enabling the We Pack Nature group to realise their objectives on this project.”

NatureFlex films are certified to meet the European EN13432, American ASTM D6400 and Australian AS4736 standards for compostable packaging. The wood-pulp is sourced from managed plantations from referenced suppliers operating Good Forestry principals (FSC or equivalent). NatureFlex films typically have a renewable biobased content of some 95% by weight of material according to ASTM D6866.

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