Innovia Films Appoints a New Agent in India

Innovia Films (Asia Pacific) Pty Ltd is pleased to announce the appointment of Shivananda Marketing Pvt Ltd as its agent in India. They will be authorised to sell both the NatureFlex™ and Cellophane™ film ranges, as well as Propafilm™ ream wrap grades of innovative packaging materials.

Both NatureFlex™ and Cellophane™ are manufactured from wood-pulp sourced from referenced suppliers only, who operate sustainable forestry management principles.

NatureFlex™ films are certified to meet the American ASTM D6400, European EN13432 and Australian AS4736 standards for compostable packaging. This means these films will break down in a home compost bin, in water courses and sewage environments and if dropped as litter. The renewable bio-based content of NatureFlex™ films is typically 95%, by weight, of material according to ASTM D6866. NatureFlex™ has been confirmed as suitable for emerging ‘waste to energy’ techniques, such as anaerobic digestion, aiding the diversion of organic wastes from landfill.

The Cellophane™ brand is renowned across the world for its performance in speciality markets including twist wrapped confectionery, ‘breathable’ packaging for baked goods, ‘live’ yeast and cheese products. Cellophane™ is also used in technically challenging applications such as static free easy tear adhesive tapes, heat-resistant release liners and for battery separators.

Innovia Films was the first company to develop a range of Propafilm™, biaxially oriented polypropylene (BOPP) films specifically for wrapping reams of paper. These films have been engineered to give increased product protection, packaging machine performance and offer the unique opportunity to present paper in transparent packaging for easy colour identification. They remain the industry benchmark for cut size paper wrapping.

Shivananda Marketing Pvt Ltd, New Delhi, India, part of the Narsingh Dass Group, aims to provide an extensive choice of leading edge total packaging solutions to principal international and national manufacturers and convertors.

Narsingh Dass Group is a diverse trading group established in 1958, well-known within the paper, print and packaging industries. Their focus on creating an efficient flow of goods between manufacturers and consumers helped to transform it from a paper trading company to a complete solution marketing group.

To service its customers effectively the group operates seven offices across key markets in India. Today they deal in a wide spectrum of products to which the Innovia Films cellulose film ranges and BOPP films for paper ream wrapping has been added. The addition of these films strengthens the group’s endeavours to offer environmentally sustainable solutions and products to the Indian market.

Innovia Films exhibited recently at the PackTech India 2012 show in Mumbai from the 6 – 8 November, held at the Bombay Convention and Exhibition Centre, Booth No. C80.

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