The packaging industry continues to be a hotbed of innovation, with activity driven by increasing the shelf life of the product, automation, and recyclability, and the growing importance of technologies, such as biodegradable packaging, Internet of Packaging, and active packaging. In the last three years alone, there have been over 310,000 patents filed and granted in the packaging industry, according to GlobalData’s report on Innovation in Packaging: Corrosion resistant battery packaging.
However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.
Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.
80+ innovations will shape the packaging industry
According to GlobalData’s Technology Foresights, which plots the S-curve for the packaging industry using innovation intensity models built on over 87,000 patents, there are 80+ innovation areas that will shape the future of the industry.
Within the emerging innovation stage, web dispensers for rotary baggage wrappers, multilayer laminated packaging, and oxygen blocking laminate packaging are disruptive technologies that are in the early stages of application and should be tracked closely. Water-soluble packaging films, cartridge type beverage dispensers, and medical syringe packaging are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are detachable drawer-and-shell type containers and barrier coated containers, which are now well established in the industry.
Innovation S-curve for the packaging industry

Corrosion-resistant battery packaging is a key innovation area in packaging
The purpose of corrosion-resistant battery packaging is to ensure that the battery remains corrosion-free so that it lasts longer. The VCI coatings, which surround different packaging formats, such as paper and films, help in preventing rust.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 70+ companies, spanning technology vendors, established packaging companies, and up-and-coming start-ups engaged in the development and application of corrosion-resistant battery packaging.
Key players in corrosion-resistant battery packaging – a disruptive innovation in the packaging industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to corrosion-resistant battery packaging
Source: GlobalData Patent Analytics
Treofan Germany is one of the leading patent filers in corrosion-resistant battery packaging. Some other key patent filers in the corrosion-resistant battery packaging space include Showa Denko, Johnson & Johnson, and Toppan.
Showa Denko Packaging, a subsidiary of Showa Denko, developed a new product for the SPALF aluminium laminate film line-up, which acts as a packaging material for pouch-type lithium-ion batteries. This newly developed product will find application in large-sized lithium-ion batteries that are mainly used in electric vehicles.
In terms of application diversity, Jenax leads the pack, while Avery Dennison and Showa Denko stood in the second and third positions, respectively. By means of geographic reach, Eos Energy Enterprises held the top position, followed by Boston Scientific and Toyobo.
Corrosion-resistant battery packaging is expected to potentially become an important aspect in the packaging industry.
To further understand the key themes and technologies disrupting the packaging industry, access GlobalData’s latest thematic research report on Top Themes in Packaging 2022.