The packaging industry continues to be a hotbed of innovation, with activity driven by digitalisation, convenience, and multipurpose suitability, and the growing importance of technologies, such as sustainable/eco-friendly packaging, rotary baggage wrappers, and active packaging. In the last three years alone, there have been over 310,000 patents filed and granted in the packaging industry, according to GlobalData’s report on Innovation in Packaging: Web dispensers for rotary baggage wrappers.

However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.

Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.

80+ innovations will shape the packaging industry

According to GlobalData’s Technology Foresights, which plots the S-curve for the packaging industry using innovation intensity models built on over 87,000 patents, there are 80+ innovation areas that will shape the future of the industry.

Within the emerging innovation stage, web dispensers for rotary baggage wrappers, multilayer laminated packaging, and oxygen blocking laminate packaging are disruptive technologies that are in the early stages of application and should be tracked closely. Water-soluble packaging films, cartridge type beverage dispensers, and medical syringe packaging are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are detachable drawer-and-shell type containers and barrier coated containers, which are now well established in the industry.

Innovation S-curve for the packaging industry

Web dispensers for rotary baggage wrappers is a key innovation area in packaging

Rotary wrapper web dispensers are movable and manually/automatically operated rotary turntable devices that dispense elongated coated web to wrap luggage and other related items for security/safety purposes.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 10+ companies, spanning technology vendors, established packaging companies, and up-and-coming start-ups engaged in the development and application of web dispensers for rotary baggage wrappers.

Key players in web dispensers for rotary baggage wrappers – a disruptive innovation in the packaging industry

‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.

‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.

Patent volumes related to web dispensers for rotary baggage wrappers

Company Total patents (2010 - 2021) Premium intelligence on the world's largest companies
Lantech.Com 230 Unlock company profile
Aetna Group 109 Unlock company profile
Leonard Green & Partners 82 Unlock company profile
Crown Holdings 29 Unlock company profile
Kellogg 26 Unlock company profile
Raymond 15 Unlock company profile
Bema 9 Unlock company profile
Atlantic 7 Unlock company profile
entrotech 5 Unlock company profile
Crawford Packaging 5 Unlock company profile
Krones 5 Unlock company profile
Axon Enterprise 5 Unlock company profile
KLEENLine 5 Unlock company profile
Avery Dennison 5 Unlock company profile
PACE PACKAGING 5 Unlock company profile
Zalkin Americas 5 Unlock company profile
Greydon 5 Unlock company profile

Source: GlobalData Patent Analytics

Lantech.Com is one of the leading patent filers in the rotary wrappers web dispensers segment. Lantech’s high-end automatic stretch wrappers can handle low to ultra-high volumes. Some other key patent filers in the area include Aetna Group, Leonard Green & Partners, Crown Holdings, and Kellogg.

In terms of application diversity, Entrotech leads the pack, while Leonard Green & Partners and Greydon stood in the second and third positions, respectively. By means of geographic reach, Atlantic held the top position, followed by Kellogg and Bema.

Web dispensers for rotary baggage wrappers will potentially become an important aspect in the packaging industry. With consumers looking for greater product safety and hygiene, this packaging format will gain popularity.

To further understand the key themes and technologies disrupting the packaging industry, access GlobalData’s latest thematic research report on Packaging.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.