Berlin Packaging buys the Juvasa Group packaging business
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Berlin Packaging buys the Juvasa Group packaging business

09 Aug 2021 (Last Updated August 9th, 2021 09:48)

The acquisition is expected to add design and e-commerce among other services to Berlin Packaging’s capabilities.

US-based hybrid packaging supplier Berlin Packaging has acquired the Juvasa Group, a group of Spanish packaging companies, for an undisclosed amount.

Based in Sevilla, the Juvasa Group companies supply glass, plastic and metal packaging solutions for the food and beverage industry.

The business manufactures bottles and jars for olive oil, wine, spirits, sauces, vegetable preserves, honey and other products.

It also offers custom packaging design services through its in-house design studio, Avanza Packaging.

The Juvasa Group has operations in Spain, Portugal and the Canary Islands, as well as an online business.

Berlin Packaging Europe, Middle East and Asia (EMEA) CEO Paolo Recrosio said: “With the addition of the Juvasa Group, [we are] by far the largest packaging distributor in Iberia, a crucial market in Europe.

“More importantly, our combination with the Juvasa Group allows us to offer even more products and services to our customers, helps our suppliers continue to grow their businesses and creates more career opportunities for our employees.”

Berlin Packaging will take ownership of all of the Juvasa Group’s employees and locations following the deal.

The Juvasa Group represents Berlin Packaging’s sixth acquisition in the EMEA region this year, as well as its 16th purchase in the region since 2016.

Juvasa Group CEO Jesús Valle Sánchez said: “As a family business, it was of the utmost importance that we select the best partner for the future.

“We are confident that our relationship with Berlin Packaging will enable us to bring even more value to our customers and strengthen our position as a market leader in Iberia and beyond.”

Last month, Berlin Packaging announced a redesign of its global organisational structure to support its growth strategy.

This includes leadership changes intended to help the company concentrate and reach its organisational vision for the Americas, EMEA and Asia-Pacific (APAC) regions, which Berlin Packaging has identified as its three main geographic areas.