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DOWNLOAD WHITEPAPER

Brand Strength and Packaging

This white paper on brand strength and packaging, published by Pira International, assesses how brand managers quantify the performance of packaging when measuring brand strength.

The paper says that the key dimensions of packaging performance include functional, differential, ethical, financial and visual roles.

Key opportunities for packaging converters include brand-centric innovation, ergonomics and electronics, and icons and acoustics.



Download to find out more.

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Newtec delivers four carrot optical sorting machines to one of Australia’s largest packhouses

Carrot pack house

Weighing, sorting and packing equipment by Newtec has provided thousands of fruit and vegetable producers around the world with tailor-made…
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