Brand Strength and Packaging - Packaging Gateway
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Brand Strength and Packaging

This white paper on brand strength and packaging, published by Pira International, assesses how brand managers quantify the performance of packaging when measuring brand strength.

The paper says that the key dimensions of packaging performance include functional, differential, ethical, financial and visual roles.

Key opportunities for packaging converters include brand-centric innovation, ergonomics and electronics, and icons and acoustics.

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