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Brand Strength and Packaging

This white paper on brand strength and packaging, published by Pira International, assesses how brand managers quantify the performance of packaging when measuring brand strength.

The paper says that the key dimensions of packaging performance include functional, differential, ethical, financial and visual roles.

Key opportunities for packaging converters include brand-centric innovation, ergonomics and electronics, and icons and acoustics.



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Sustainable packaging: How reel-based lidding can make a difference

There is currently a great focus on single-use plastic packaging and how it affects the environment, with many packaging companies…
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