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Plain Packaging Regulations for Tobacco Products: the Impact of Standardising the Colour and Design of Cigarette Packs

Research shows that although cigarette packaging policies have primarily focused on health warnings, there is growing recognition of the importance of packaging as a marketing tool for the tobacco industry.

The paper reviews evidence of the potential impact of standardising the colour and design of tobacco packages, called plain packaging.

The evidence indicates three primary benefits of plain packaging: increasing the effectiveness of health warnings, reducing false health beliefs about cigarettes, and reducing brand appeal especially among young adults.

The research suggests that plain packaging regulations will be an effective tobacco control measure.

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Sustainable packaging: How reel-based lidding can make a difference

There is currently a great focus on single-use plastic packaging and how it affects the environment, with many packaging companies…
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