This report was submitted by the Central Coast Cancer Advocacy Network (CC CAN) on 30 April 2010. It supports the Plain Tobacco Packaging (Removing Branding from Cigarette Packs) Bill 2009, as introduced by Family First Senator Steve Fielding.

Marketing research shows that product packaging can be a highly influential medium for consumers.

Tobacco advertising prohibition acts prohibits tobacco advertising in many countries, however, cigarette packaging is still used as a promotional vehicle for tobacco.