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Coke multipack PET in Spain

Casbega is one of seven Coke bottlers in Spain and markets Coke products in the central region of the country. Casbega is the first Coke bottler to market the new Hi-Cone four-pack for half-litre PET. Casbega’s marketing manager, Fernando Bellido, shared his insights with the Courier in Madrid. Here is an edited transcript of his remarks.

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