• Overpacked: unnecessary packaging in e-commerce

    With online shopping becoming an essential for many consumers, retailers have been scrutinised over the amount of unnecessary packaging they use for their online orders. With figures showing that 40%...

  • Sensory engagement: tapping into the market

    To entice consumers, brands use many tactics on their product packs. Personalisation is one area that has been fully tapped into, however there are other avenues which engage the senses....