Aldi launches 100% recyclable packaging for its boxed cereal brand. Credit: Aldi.

UK supermarket chain Aldi has enhanced its sustainability commitment with the launch of 100% recyclable packaging for its boxed cereal brand.

As part of this initiative, Aldi will use a recyclable alternative to replace the plastic inner bags holding the cereal.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

To be implemented before the end of this year, the change will remove approximately 650t of non-recyclable plastic a year.

The change is in line with Aldi’s commitment to make all of its own-brand packaging recyclable, compostable or reusable by the end of 2022.

Additionally, the supermarket chain pledged to make all packaging recyclable, compostable or reusable by 2025.

Aldi plastic and packaging director Chris McKenry said: “Making such a popular product range fully recyclable will have a huge positive impact.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Our focus is to offer quality at the lowest price on the market, and we believe that means more than simply offering great products. We have to provide customers with environmentally sustainable options they can afford too.

“We’ve set ambitious targets to reduce our environmental impact and will continue to step up our efforts to achieve them.

“This change to our cereal range is just one of a number of initiatives we have in the pipeline that will help us to reach our goal of all packaging, including branded products, being recyclable, compostable or reusable in the next five years.”

In July this year, Aldi committed to eliminate two billion single use plastic from its operations by the end of 2025.

The retailer also revealed plans to launch new cardboard packaging for its complete steak products range in the UK stores starting October.