Amberley Labels was acquired by the Coveris Group last year. Credit: Coveris.

Amberley Labels has unveiled new branding across its two UK sites, Blandford and Boston, following the acquisition by Coveris Group last year.

The new look of the sites in Blandford and Boston aligns the complementary products offers under the single brand, Coveris said.

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European packaging firm Coveris acquired Dorset-based Amberley Labels in August 2019 to support growth plans in the beverage, personal care and fragrance label sectors.

In order to strengthen the acquired company’s position in the premium label market, Coveris made investments in Amberley’s capacity, capability and identity over the past 18 months.

Coveris has included its existing Tenens Way Labels facility in Boston (Lincolnshire) under the Amberley brand umbrella. The packaging firm recently invested more than £3.5m in next generation print and finishing equipment at Lincolnshire facility.

Coveris’ Graphics, Labels & Board division business unit president said Dennis Patterson noted that the company spent the last 18 months in developing and investing in the Amberley business behind the scenes.

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Patterson said: “As a manufacturer of award winning, responsible labels for leading brands, we felt it was our duty to match this and we hope that our new identity delivers value to our client base in the same way that their brands do to us.”

Coveris manufactures flexible and sustainable solutions for several global brands. The company claims that its packaging protects all types of products – from food to pet food, and medical devices to industrial and agricultural goods.

In July 2020, Coveris opened its new pack innovation centre in Halle, Germany as part of its forward-thinking innovation strategy.