The container is made of 100% post-consumer recycled content (PCR) resin. Credit: Amcor.

Packaging company Amcor has launched a new 100% post-consumer recycled content (PCR) resin-based polyethene terephthalate (PET) container.

Available in 100cm³ and 150cm³ variants, the new clear bottle has been developed in partnership with vitamin-supplement company Ritual.

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The new packaging solution is in line with Ritual’s commitment to using existing materials for a new purpose and promoting a sustainable future.

PCR includes recycled materials such as used PET beverage bottles that can be recycled for new use.

Amcor’s Asset Lifecycle Analysis revealed that PET bottle manufacturing reduces greenhouse gas emissions by up to 70%.

The use of high PCR percentage also makes it more difficult to preserve colour and clarity.

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To help Ritual achieve its goals, Amcor’s engineers have developed a colour-stable bottle with similar to virgin PET clarity.

Ritual founder and CEO Katerina Schneider said: “When reinventing the multivitamin, we went to great lengths to ensure our ingredients not only helped to support the body but were also great for the environment. We believe the materials that hold our capsules should be no different.

“By partnering with companies like Amcor who share our commitment to creating an earth-friendly supply chain, we were able to develop a 100% recycled bottle that meets our same high-quality standards.”

Amcor completed a $6.8bn merger with US-based flexible packaging major Bemis last year. The company offers a broad range of rigid and flexible packaging products. It has operations in approximately 245 locations in over 40 countries.

Last month, Amcor partnered with vacuum shrink packaging technology supplier Moda to develop new packaging solutions.