Kinder Joy paper spoon is made from high-quality virgin paper. Credit: Ferrero.

Chocolate and confectionery products manufacturer Ferrero Group has revealed the development of a new paper spoon for Kinder Joy.

The new Kinder Joy spoon is made from high-quality virgin paper sourced from sustainable certified supply chain.

The spoon is sealed to the plastic film using an ultra-sonic sealing technology, eliminating the need for substances and additives.

The development is part of the first update of the company’s commitment to make all packaging 100% reusable, recyclable or compostable by 2025.

Once launched, the paper spoon will reduce Joy Spoon’s carbon footprint by around 45% reduction resulting in the reduction of over 1,500 tonnes per year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Ferrero Group global packaging director Fabio Mora said: “In October 2019, Ferrero made a strong commitment to more sustainable packaging and signed The New Plastics Economy Global Commitment with the Ellen MacArthur Foundation.

Our most recent initiatives, including the 100% recyclable Kinder Joy spoon, our exploration of chemical recycling and our partnerships for eco-design guidelines, are important steps in that journey.

“We look forward to providing regular updates as we support the acceleration towards a circular economy.”

Additionally, Ferrero has partnered with Reciplast project and suppliers to explore chemical recycling solutions.

The company is looking for solutions that are currently not in use.

To make every piece of packaging recyclable, it is also partnering with various stakeholders, including CEFLEX and RecyClass, for standard eco-design guidelines.

The Ferrero Group is engaging its entire group, suppliers and partners to meet its packaging commitment and will continue to share updates.