Protective packaging company PAC Worldwide and Seattle’s new recycling start-up Ridwell have partnered for a new flexible film recycling programme.

The programme aims to provide a solution that will prevent e-commerce packaging from entering landfills or water systems. At the same time, Seattle in the US is set to introduce a ban on curbside recycling of flexible film from early 2020.

The partners will launch the new flexible film recycling pilot programme during the America Recycles Day on 15 November.

PAC’s US facilities will become official drop-off points for all flexible film, including the company’s headquarters in Redmond, Washington and plants in Middletown, Ohio, Bethlehem, Pennsylvania, and Phoenix.

PAC Worldwide Sustainability vice-president John Bartell said: “Flexible film is recyclable and a valuable commodity that should be looked at from a circular perspective, not linear.

“One way to promote the circular economy is helping more consumers recycle properly. This can be easily accomplished by using Ridwell’s service, as well as using store drop-off locations.”

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According to the programme, Ridwell will check and collect flexible film from the member’s houses.

PAC will convert the film into resin pellets, which can be used in new packaging or other item production.

Ridwell CEO Ryan Metzger said: “We started our company to build a less wasteful future. A critical part of that mission is to make new recycling opportunities possible by matching innovative recyclers with categories we collect that may otherwise go to landfills.

“Creating a new partnership with PAC to design an end-to-end solution for flexible film serves as just the starting point for how we will realise our shared vision.”