US-based McCall Farms has introduced its new range of ready-to-eat vegetables clear plastic can packaging TruVue.

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Developed by global firm Sonoco Products, the TruVue cans were used to pack McCall’s latest Glory Farms slow-cooked range. These ready-to-eat vegetables include seven varieties that require a slow-cooked process taking three times longer than the normal cooking process.

McCall Farms' sales and marketing senior vice-president Woody Swink said: “Our new See-Thru can is the most notable innovation in canned vegetables since canning was invented in the early 1800s.

“Consumer testing was tremendous and the response at retail has been terrific. Being able to see the vegetables stays fresh but also gives consumers a sense of trust because they can see what they are buying.”

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"Consumer testing was tremendous and the response at retail has been terrific."

The Glory Farms Slow-Cooked range is available in more than 400 Harris Teeter and Ingles grocery stores in the Southeast and mid-Atlantic US states.

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Ingles Markets' procurement vice-president Tom Outlaw said: “Glory Farms' new clear can brings much-needed excitement to the canned vegetables aisle of the store.

“There’s a lot of packaging innovation on the perimeter of the grocery store but nothing new in canned goods. McCall Farms' commitment to packaging innovation is a big plus for the category.”

Currently, McCall Farms operates a 900,000ft² manufacturing facility and corporate offices in South Carolina, US. The company is planning to expand distribution of its Glory Farms brand of vegetables this year.

Image: Glory Farms' full line of products. Photo: courtesy of Business Wire.