Asda collaborates with Ultimate for potato packaging

22 August 2013 (Last Updated August 22nd, 2013 18:30)

UK supermarket chain Asda has collaborated with Ultimate Packaging and QV Foods to launch viridiflex packaging for new potatoes.

Viridiflex packed potatoes

UK supermarket chain Asda has collaborated with Ultimate Packaging and QV Foods to launch viridiflex packaging for new potatoes.

The new viridiflex film has oxygen barrier qualities, which draws moisture away from fresh produce. The modified atmosphere extends the shelf-life of potatoes.

Ultimate Packaging's Adapt MAP laser technology increase gas transmission through the film, controlling oxygen levels in a bid to cut down the risk of the potatoes 'greening.'

Ultimate Packaging sales and marketing director Chris Tonge said that with over 70% of its product delivered into the fresh and chilled food sector, the company has taken major leaps to improve its offering of new films to the marketplace.

"This experience, together with technical knowledge and first rate testing facilities, has perfectly positioned Ultimate to establish a new leading edge range of packaging that can extend shelf-life," Tonge added.

Viridiflex can extend the shelf-life of potatoes, parsnips, sprouts and soft fruits. The film is transparent, glossy and can be formed into bags or used as lidding film.


Image Link: Ultimate's Viridiflex film modifies the atmosphere in pack and extends shelf-life of potatoes. Photo: courtesy of Ultimate Packaging.