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January 30, 2013

Assemblies Unlimited redesigns packaging for Brainiac’s dietary supplement

North American packaging company Assemblies Unlimited has redesigned packaging and counter displays for nutrient-based pill manufacturer Brainiac Supplements’ Study Buddy.

By Srivani Venna

North American packaging company Assemblies Unlimited has redesigned packaging and counter displays for nutrient-based pill manufacturer Brainiac Supplements’ Study Buddy.

As part of packaging redesign for Study Buddy, a nutrient-based study pill, Assemblies Unlimited incorporated a blister package that improved the presentation of the capsules.

Die-cut inserts were employed on the redesigned counter displays created by the packaging company to ensure forward-facing product and improve access to each blister packet.

Brainiac Supplements CEO Tyler Johansen said the company selected Assemblies Unlimited owing to its ability to create custom packaging that would reflect its brand.

"As a packaging partner, they offer us invaluable insight earned from more than a decade as the leader in their industry," Johansen said.

The flexible paper-based pouch material that was earlier used to pack Study Buddy often showed creases and other imperfections.

Randy Shaw founder of Assemblies Unlimited said, "Brainiac Supplements was interested in finding a packaging partner that understood the current challenges of an effective counter-display, and our experience with custom packaging played a key role in making this partnership possible."

Each two-capsule serving of Study Buddy has been designed to improve memory, concentration and focus.

Assemblies Unlimited, which started as a network of contract suppliers with capabilities in packaging, hand assembly and fulfillment services, offers blister packaging, clamshell assembly and sealing, pouching, cartoning, food packaging, tube and bottle filling, among others.

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