Aveda launches cosmetics packaging recycling programme in US

17 July 2013 (Last Updated July 17th, 2013 18:30)

Cosmetic products manufacturer Aveda has launched its ‘Full Circle’ recycling programme in the US.

Germany-based Lindal has introduced a new twist-lock, overcap-free actuator for manufacturers of deodorants and antiperspirants, sun protection and self-tanning products. Being the newest member of the Lindal actuator family, the new Sunny's design has been developed for an easy actuation and top-load resistance, for use in various personal care product applications.  Lindal Brazil managing director Moacir Camargo said the actuator represents an improved supply chain benefit for customers throughout the Americas and globally. "With our Sunny, we have a full-featured, advanced actuator, produced locally, competitively priced and available now," Camargo added.  The launch of Sunny, which is the first to be produced at the company's new Itupeva facility in Sao Paulo, Brazil, is expected to help shorten supply chains. According to the company, the launch will also help increase return on investment for multinational customers, as well as for contract fillers based in South America  Lindal - Americas president Robert Brands said, "We will continue to enhance efficiencies and provide optimal product quality, service and support, in order to help our customers meet their goals." Lindal Group develops and manufactures valves, actuators and spray caps for aerosol products used in pharmaceutical, cosmetics and food applications. The group is represented by subsidiaries and licensees in more than 15 countries throughout Europe, Asia and the Americas.  ------------------- Image: The Sunny actuator's design was developed for use in a range of personal care product applications. Photo: courtesy of LINDAL Group -------------------  Press Release:  Lindal's New Sunny Twist-Lock Actuator Now Available Globally  http://www.lindalgroup.com/news/news/article/lindals-new-sunny-twist-lock-actuator-now-available-globally.html  Newest member of the Lindal actuator family needs no overcap; offers customers a new option for deodorants and antiperspirants, sun care products and more…  The LINDAL Group's advanced range of aerosol dispensing solutions now includes Sunny, the new twist-lock, overcap-free actuator that represents an appealing new alternative for makers of deodorants and antiperspirants, sun protection and self-tanning products and more.  The Sunny actuator's attractive, ergonomic design was developed for easy actuation and high top-load resistance, for use in a wide range of personal care product applications. The actuator is already winning the attention of savvy brand owners, and a major retail launch is imminent.  Further, the new actuator from LINDAL Group, a worldwide leader in aerosol packaging technology, is the first to be produced at the company's new Itupeva facility in Sao Paulo, Brazil. Thus, the Sunny represents an enhanced supply chain benefit for customers throughout the Americas - and globally - according to Moacir Camargo, LINDAL Brazil's Managing Director.  "With our Sunny, we have a full-featured, advanced actuator, produced locally, competitively priced and available now," said Camargo. "Here is the first example of how our custom-built, expandable new facility can benefit customers throughout the hemisphere and around the globe. And in emerging markets, where rising local market consumer spending power will boost demand for personal care products and innovative aerosol packaging solutions, our offerings will have particular appeal."  According to Robert F. Brands, President of LINDAL - Americas, "The launch of Sunny in our new facility will help shorten supply chains and increase return on investment for multinational customers, as well as for contract fillers based in South America. And Sunny is just one of our recent initiatives in The Americas," he said. "We will continue to enhance efficiencies and provide optimal product quality, service and support, in order to help our customers meet their goals."  The LINDAL Group is a worldwide leader in the development and manufacture of valves, actuators and spray caps for aerosol products used in pharmaceutical, cosmetics and food applications, and is renowned for its innovative solutions.  ABOUT LINDAL GROUP  LINDAL Group is a worldwide leader in the design, manufacture and sale of valves, actuators and spray caps used in aerosol products. The Hamburg, Germany-based company has more than 50 years of experience with dispensing solutions for the cosmetics, household, pharmaceuticals, food and technical industries.   The LINDAL Group is represented by subsidiaries and licensees in more than 15 countries throughout Europe, Asia and The Americas. The company is renowned for its innovative designs, which deliver optimal functionality and return on investment. As a result, LINDAL packaging solutions are the choice of the world's most prestigious and trusted brands.  Cosmetic Bottles

Cosmetic products manufacturer Aveda has launched its 'Full Circle' recycling programme in the US.

The programme will accept any Aveda packaging for recycling, including bottle caps, makeup brushes, tubes and pumps, bottles and jars. It is running at the company's 107 retail outlets in the country.

Most of Aveda's packaging contains 100% recycled content. A few of these are cradle to cradle certified, while most of its plastic tubes can be recycled easily.

Besides collecting packaging, the company will also join forces with recycling management company G2 Revolution to direct recycled materials back to suppliers to be used in its new packaging.

G2 Revolution helps companies to recycle packaging, products and other wastes whose final destination is a landfill.

In 2008, Aveda introduced a bottle cap recycling programme, which accepted bottle caps from any brand's products to the company's stores.

More than 115 million caps have been collected since the introduction of the programme, which led in part to the introduction of Full Circle.

Aveda, which is part of Estee Lauder Companies, said that bottle caps manufactured from No 5 plastic are not commonly recycled.

Under the programme, the caps will be recycled into new products as well as sample tubes.


Image: Products including bottle caps, makeup brushes, tubes and pumps, bottles and jars will be accepted in Aveda's recycling programme. Photo: courtesy of Teeratas.