Avery Dennison has announced the addition of two new collection facilities in a bid to expand its PET recycling programme in Europe.
The company's recycling partner Morssinkhof Rymoplast will receive waste PET liners directly either at its main plant Zeewolde or at collection facilities in Lichtenvoorde, the Netherlands and at Przeczno in Poland.
Avery Dennison Materials Group Europe sustainability officer Stephan Reis said that the new programme reflects the company's proposal to facilitate easy recycling of PET release liner.
"Not only is sustainability an increasingly important element of a brand, the owners of brands can generate significant income from liner recycling by eliminating the need to pay for landfill or incineration," Reis added.
With the two new facilities in place, more brand owners across Europe can benefit directly from the Avery Dennison recycling programme.
The facilities accept quantities as low as 500kg, less than the existing 5t minimum quantity for waste pickup.
Recycled liner material will be turned into rPET granules for use in applications such as textile production and manufacturing.
The global pressure-sensitive adhesive materials manufacturer aims to connect brand owners to recycling facilities and make it easy for them to realise returns.
According to the company, PET liners meet the demands of brand owners for sustainable label materials and offer label converters productivity benefits such as better speeds and less web breaks.
Image: Avery's new facilities will enable brand owners across Europe to directly benefit from recycling programme. Photo: courtesy of digitalart / FreeDigitalPhotos.net.