Avery Dennison launches new facestocks portfolio for labelling

27 June 2013 (Last Updated June 27th, 2013 18:30)

Avery Dennison Label and Packaging Materials has launched a new portfolio of facestocks for applying labels to wine and sparkling wine bottles.

Avery Dennison_Facestocks

Avery Dennison Label and Packaging Materials has launched a new portfolio of facestocks for applying labels to wine and sparkling wine bottles.

The new aqua stick portfolio is able to cut down on the time and money spent overcoming condensation during labelling.

Avery Dennison global wine and spirits segment director Fabien Bourgies said that the company is seeing scrap reductions and faster changeovers for labelling applications since switching to the aqua stick portfolio.

"This new portfolio was developed in close collaboration with wine and sparkling wine brand owners, and takes careful account of real-world conditions faced by adhesives and facestocks," he said.

Materials in the aqua stick portfolio use Avery Dennison's Z3338 emulsion adhesive, which the company claims can withstand exposure to an ice bucket or cold box while keeping the label firmly in position.

The adhesive Z3338 absorbs surface moisture and does away with the need to bring bottles up to room temperature before applying labels.

With consistent label positioning, the adhesive allows in-line processing at up to 600 bottles per minute.

The exit of the labelling tunnel, where further condensation often appears, also poses no problem for the Z3338 adhesive. The performance improvements continue all of the way through the lifecycle of a bottle, according to the company.

Aqua stick facestocks in three different colours are currently available for the European market.

Avery Dennison is a US-based company that provides labelling and packaging materials and solutions, and has operations in more than 50 different countries.


Image: Avery Dennison's new Aqua Stick portfolio features Z3338 Adhesive. Photo: courtesy of Avery Dennison, PR163.