Avery Dennison launches new range of label materials for craft beer market

1 April 2013 (Last Updated April 1st, 2013 18:30)

Avery Dennison Label and Packaging Materials has launched a new portfolio of pressure-sensitive label materials for the craft beer market.

Avery_Lizard Tail Ale

Avery Dennison Label and Packaging Materials has launched a new portfolio of pressure-sensitive label materials for the craft beer market.

According to the company, its portfolio features ten pressure-sensitive facestocks and four adhesives that are said to meet the design and application needs of craft beer brand owners.

Besides providing breweries with a wide range of label materials the portfolio offers the ability to create new label shapes, and use printing as well as finishing capabilities.

Avery Dennison Label and Packaging Materials beer and beverage global director Laura Clark said differentiating brand packaging is considered by marketers to be vital for success in a crowded segment such as craft beer.

"Through their ability to accept multiple printing techniques and accents, pressure-sensitive label materials can help deliver that differentiation allowing brands to create unique, meaningful on-bottle stories that connect with consumers," Clark said.

The materials in the portfolio include paper and film facestocks that satisfy the demand for wet-strength and sustainable items in the market.

Five of the facestocks in the new range are paired with the company's new Z3338 emulsion adhesive which provides in-line, wet-applied label positioning that improves operational efficiencies, according to the company.

The efficiencies include ease of setup and cleanup, line downtime minimisation, changeover simplicity and less product obsolescence.

The adhesive allows craft beer brand owners to secure pressure-sensitive label materials on surfaces with heavy condensation.

US-based Avery Dennison, which provides packaging materials and solutions, reported sales of $6bn in 2012.


Image: Avery Dennison's new portfolio's materials include paper and film facestocks; Photo: Courtesy of Business Wire.