Avery Dennison Label and Packaging Materials has unveiled a new collection of paper label materials that are North American Forest Stewardship Council (FSC)-certified.
The company's new offering is a part of its proposal to develop and offer sustainable label and packaging solutions to converters and brand owners.
The collection consists of 22 specifications featuring Fasson 54# Semi-Gloss FSC, Fasson Lightweight Dairy FSC and Fasson Estate Label number eight FSC paper facestocks, which are commonly used in wine, spirits, dairy and food applications.
Avery Dennison Materials Group North America vice president and general manager Darrell Hughes said the company aims to produce and promote items that contribute to the environmental health of its planet.
"This price-neutral collection of select FSC-certified constructions is the next step in our effort to make our industry more sustainable," Hughes said.
Besides its FSC-certified products, the company manufactures and markets various products that provide sustainable advantages.
The products include a post-consumer waste (PCW) paper label portfolio, Association of Postconsumer Plastic Recyclers-approved label portfolio and bottle-to-bottle film label portfolio.
Avery Dennison's Fasson wash-off label portfolio, MultiCycle and TurnLock laminating system also provide sustainable benefits.
The COC certification process of FSC tracks the origin of products right from forests through the supply chain, validating that FSC-certified material is identified or separated from non-certified material throughout the supply chain.
US-based Avery Dennison, which has operations in more than 50 countries, reported 2012 sales of $6bn.