Avery Dennison unveils technology for carton, tray and pallet labelling

6 September 2012 (Last Updated September 6th, 2012 18:30)

The Retail Branding and Information Solutions business of Avery Dennison has unveiled a new print and apply identification solution that uses backing paper-free material for carton, tray and pallet labels.

The Retail Branding and Information Solutions business of Avery Dennison has unveiled a new print and apply identification solution that uses backing paper-free material for carton, tray and pallet labels.

"LPA 81x offers increased flexibility for meeting a variety of printing requirements, with the capability to print labels of varying lengths."

With the new technology, the company aims to its better performance and productivity throughout the global supply chain, with environmentally sustainable solutions.

According to the US-based company, the new LPA 81x, which is powered by its LightSmart Technology, supports increased productivity and improves sustainability by reducing paper waste, water and energy usage.

The LightSmart Technology labels are coated on the reverse with a non-tack adhesive and become sticky through heat activation after the print and cut.

LPA 81x offers increased flexibility for meeting a variety of printing requirements, with the capability to print labels of varying lengths.

Dave Herring, Avery Dennison General Retail and Industrial Solutions vice president, said its new print and apply solution facilitates brands to be environmentally responsible in their product offerings and operations.

"If users switch 100,000m² (about 6,700,000 labels in format 100x150mm) of PS labelling materials to LPA 81x, they have the potential to cut water usage in half, energy usage by a quarter and waste footprint by approximately 65%," Herring added.

The material has 60% and more material per roll compared to traditional PS labels, enabling shop floor managers to keep fewer rolls in stock, reducing logistical tasks.

LightSmart reduces backing paper production and waste, resulting in less transportation of materials and a reduction in the environmental impact on water, energy use, solid waste and CO2 emissions.