Avery Dennison unveils new adhesive technology for label converters

26 September 2013 (Last Updated September 26th, 2013 18:30)

Avery Dennison has launched a new adhesive technology which enables label converters to improve sustainability and productivity while retaining shelf appeal.

Avery_ClearCut

Avery Dennison has launched a new adhesive technology which enables label converters to improve sustainability and productivity while retaining shelf appeal.

The ClearCut adhesive, when combined with BOPP and machine direction oriented (MDO) films resets the boundaries of what thin label materials can achieve.

Avery Dennison Label and Packaging Materials films director Tina Hannan said a number of production challenges, including ooze, dispensing and wet-out have always been posed by thin materials.

"Converters are actively seeking more robust thin operations, not only to reduce waste levels and increase savings, but also to ensure higher dispensing accuracy and less downtime for equipment cleaning." Hannan added.

Avery Dennison GreenPrint analysis has also revealed substantial sustainability improvements from the ClearCut range of adhesives.

The semi-conformable Global MDO film dispenses without wrinkles or peeling, making it a good choice for squeezable containers. It also gives a 30% haze improvement compared with PE85, and a 100% water whitening resistance improvement compared with standard emulsion adhesives.

BOPP materials offer a good converting and dispensing performance with thinner materials and are suitable for more rigid containers.

Avery Dennison provides labelling and packaging materials and solutions and has operations in more than 50 countries.


Image: Avery Dennison’s ClearCut technology is a new platform of adhesives. Photo: courtesy of Avery Dennison, PR186.