Aluminium beverage can manufacturer Ball has launched its newly licensed Dynamark Variable Printing Technology at the WestPack packaging conference in Anaheim, California, US.
Ball metal beverage packaging Americas business director of innovation and marketing Jay Billings said variability is a key tool that brand marketers can leverage to connect with consumers.
"Continued economic uncertainty has caused consumers to take fewer shopping trips, and brands need ways to differentiate themselves and capture attention," Billings said.
Ball customers can achieve graphic variety on their cans without the expensive and time consuming operational challenges by using Dynamark variable printing technology.
The technology allows for variety in graphics while using a similar printing process as that used by the company over the past 30 years.
Dynamark technology attains variable graphics at normal production speeds, saving time and cost.
The printing technology, which will soon be available to Ball beverage customers globally, is slated to be an option for the company's aluminium aerosol customers later in 2013.
Ball supplies packaging for beverage, food and household products customers, and aerospace and other technologies and servicesprimarily to the US government.
The company and its subsidiaries reported sales of more than $8.7bn in 2012.